When Kima Jones, an independent publicist based in Los Angeles, agreed to help the poet Tyehimba Jess with his publicity campaign for his second collection, “Olio,” she knew it would be a breakout work.

“I was still a baby publicist. I did not have a long list of clients. I didn’t have a long list of contacts,” Jones said. “But I believed in the book from the beginning and what I really believed in was that it was genre-defying poetry.” In 2017, “Olio” won the Pulitzer Prize in Poetry.

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